FOR INVESTORS & REAL ESTATE PARTNERS

A platform brand,
not a single venue.

Packyard is the premium third-space category for dogs and their people — a category that does not yet exist in any city. The Founding Round capitalizes the Chicago flagship and builds the brand platform underneath it.

10 · THE BRAND PLATFORM

Structured to compound across cities.

BYS BRAND HOLDINGS

WYOMING · IP HOLDCO

Owns the brand IP, trademarks, design system, SOPs, and the Pack Introduction methodology. The compounding asset.

PACKYARD MGMT GROUP

OPERATING COMPANY · PLATFORM

Licenses brand IP. Provides management services to each city's OpCo. Carries quality control and standard-of-care across the system.

THE PACKYARD, LLC

CHICAGO FLAGSHIP · OPCO

The first OpCo. Holds the lease, the liquor license, the staff. Where the Founding Round invests. Future cities are capitalized as their own OpCos.

11 · REAL ESTATE STRATEGY

Dual-track. Disciplined. Built around the asset.

Capital is structured around two real-estate tracks. The Operating Company breaks escrow at $2.5M to execute a 15–20-year NNN lease on a qualified parcel. Above $2.5M, we retain capacity to convert to ground-up build or a hard-asset acquisition where the underlying land carries the upside.

SCENARIO A · $2.5M LEASE

15–20 year NNN. Landlord delivers shell. Packyard funds leasehold improvements. Lower capex, faster open.

SCENARIO B · $6.0M BUILD / BUY

Ground-up build or asset acquisition, often paired with SBA or construction debt. Land carries the upside. Higher capex, durable asset.

12 · ROLLOUT

Five cities well, not fifteen badly.

No franchising. No licensing. Each city is built and stabilized before the next is capitalized. Founding investors carry priority rights into subsequent rounds.

  • 2027 Q2 — Chicago. Flagship opens. Pack Introduction live.
  • 2027–2028 — Stabilize. Member acceptance ~68%. Refine playbook.
  • 2029 — City 02. Local operating partner. Same standards, new market.
  • 2030 — City 03. Begin systems decoupling. Platform carries the load.
  • 2031+ — Cities 04–05. Optionality: refinance, recap, or strategic transaction.

THE FOUNDING ROUND

$2.5M minimum. $6M maximum.

Class A Voting Preferred · 8% Preferred Return · 1× Non-Participating

MIN CHECK

$100,000

Class A Voting Preferred for institutional and accredited investors.

CLASS B CARVE-OUT

$25,000

Capped $500K tranche for community-aligned investors. Non-voting.

FOUNDING PRIVILEGE

$69 / mo

Founding-round investors receive an automatic membership at the locked-for-life Founding rate, plus priority access at every future city.

13 · WHY PACKYARD WINS

Defensible by design. Premium by intent. Scalable by structure.

CATEGORY

First mover in premium third-space hospitality for dogs and their people. No incumbent.

BEHAVIOR

Pack Introduction is a moat — hard to copy without operating discipline.

BRAND

A name and visual system that travels. Editorial, not cute.

REAL ESTATE

Concept improves the right site. Landlords compete to host us.

RECURRING

Membership creates a base load. F&B is the second engine, not the only one.

PLATFORM

BYS / PMG / OpCo separation lets the brand compound across cities.

FOR REAL ESTATE PROFESSIONALS

We are actively reviewing parcels.

4–6 acre Chicago-area sites. Strong demographics. Visibility. Workable parking ratios. We're equally interested in long-term NNN leases and acquisition opportunities. Brokers and owners welcome to introduce sites directly.

For introduction emails, deal memos, or to schedule a site visit, contact our real-estate inbox directly.

DATA ROOM ACCESS

Detailed materials are available under NDA.

CIM, five-year pro forma, capital stack, operating agreement, incident response protocol, member waiver, real estate criteria, and prior rendering library — all available to qualified investors and real estate partners after a mutual NDA.

INVESTOR INQUIRIES REAL ESTATE INQUIRIES

This page is informational and does not constitute an offer to sell or a solicitation of an offer to buy any security. Any offering is made only by means of the formal offering documents available in the data room under NDA.

For both ends of the leash.

🐾

This is Packyard.